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The Big Media Group now provides access to millions of shoppers at the point of sale via state of the art digital retail media network of screens. The benefits of being able to reach consumers at the most relevant time through engaging dynamic TV rich quality content is proving to be an essential aid to those advertisers wishing to join “above the line” and “below the line” at “the point of sale”.
The total amount of media available to the consumer alongside changing shopper habits means that influencing consumer brand decisions is vastly more complex and costlier than before. The advent of Satellite and Cable TV has introduced over 70 commercial TV channels. Unfortunately, TV advertising no longer reaches the mass audiences. Cost of technology has fallen whilst innovation and communication platforms have risen.Existing digital advertising networks have validated business models with sales growth in excess of 20% on products advertised in store.
Retailer Features 
